This an update of my post published last January about the evolution of RPI and $/dl across my microstock agencies.
In 2008, my cumulative RPI was quite high (0.82) but constantly went down the second half of the year. In addition my $/dl was flatlining pretty much all year long.
In 2009, RPI went up again even if the average (0.65) it was significantly lower than in 2008. On the other hand , $/dl gradually increased to reach $0.95 in december. As my sale volume did not change much compared to 2008, my earnings went actually up (+100 % increase between december 2008 and december 2009).
In 2008, my cumulative RPI was quite high (0.82) but constantly went down the second half of the year. In addition my $/dl was flatlining pretty much all year long.
In 2009, RPI went up again even if the average (0.65) it was significantly lower than in 2008. On the other hand , $/dl gradually increased to reach $0.95 in december. As my sale volume did not change much compared to 2008, my earnings went actually up (+100 % increase between december 2008 and december 2009).
The increase in $/dl can be explained by the following things:
- Microstock agencies increased their prices.
- A higher ratio of credit to subscription sales (the amount of pictures sold at Shutterstock went down between 2008 and 2009).
- More distribution channels: I distribute my pictures to 16 agencies in 2009 compared to only 10 in 2008.
- Having a bigger portfolio (1000+ pictures) increases the odds of extended licence sales especially at Shutterstock.
- A higher number of best selling pictures (especially on Istock).
24 months evolution of cumulative RPI and $/dl