The end of the year is coming soon and I wanted to share some trends I observed for my portfolio since 2009. I uploaded regularly (every month) but less in 2012 compared to 2011 and a lot less compared to 2010 to focus on footage and right managed pictures.
Earnings variation among my top 5 photo agencies between 2009 and 2012
2010/2009
|
2011/2010
|
2012/2011
|
|
Shutterstock
|
+40%
|
+11.5 %
|
- ?
|
Fotolia
|
+111%
|
-19.6 %
|
- ?
|
Dreamstime
|
+2%
|
+10.1%
|
- ?
|
Istock
|
-26 %
|
-43 %
|
+ ?
|
123RF
|
+61%
|
+61%
|
+ ?
|
Note: no uploads to Istock in 2010 and 2012.
- Shutterstock (1570 images) is still my number one agency since 2009 with very stable earnings and taking now close to 50% of my total microstock earnings (the figure was 30% in 2010).
- Fotolia (1808 images ) and Istock (522 images) portfolio value peaked in 2010 and 2009 respectively with no sign of recovery.
- Dreamstime had a very slow progression over the years (1511 images)
- Surprisingly, 123RF (2098 images) still managed to increase value but is still far away from Shutterstock.
- Amongst the low earners, YAYmicro (2196 images) and Mostphotos (2097 images) are doing the best. Stockfresh, Photodune, Veer are dissapointing.
- Complelety dead (at least for me): bigstockphoto, Panthermedia, Crestock, Zoonar.
Conclusions:
- Shutterstock and 123RF were able to increase portfolio value despite not uploading much the past two years. In addition, Shutterstock is still able to sell pretty well some of my pictures uploaded in 2007 and 2008.
- Istock and Fotolia experienced a dramatic downfall for over 2 years now due a less favorable search engine placement and technical platform problem.
- Competition is getting tougher in microstock as databases are getting bigger and bigger (Shutterstock has now more than 21 millions pictures on line (compared to 9 millions at the end of 2009).
- Will the gap between Shutterstock and other agencies grow bigger following their successfull IPO in October 2012?
- Will successfull footage agencies like Pond5 be able to get some market share in 2013?
- What agencies will close the door in 2013?
- If Jon Oringer reads me, will Shutterstock increase commissions in 2013 ?:)
I put some referral links if you interested to join the agencies below
Shutterstock, Yaymicro